Asia leads as global beer consumption grows 1.2%

Tues 22nd December
07:00 AM JST
TOKYO

Global beer consumption grew 1.2% in 2008 from the preceding year to 178.06 million kiloliters, breaking the record for the 23rd straight year, Kirin Holdings Co said Monday. The number is equivalent to 144 times the cubic volume of the Tokyo Dome baseball stadium, according to the Kirin Institute of Food & Lifestyle, a Kirin Holdings research arm that annually compiles relevant data.

By region, Asia became the world’s biggest beer-consuming area for the first time with 56.43 million kl, up 3%, overtaking the Europeans who drank 54.85 million kl, down 0.8%. China, which accounted for a 40.82 million-kl portion of the Asian consumption, took the top slot on the world’s beer-drinking countries’ ranking list for the sixth consecutive year. Japan was Asia’s second-largest beer consumer with 6.11 million kl.

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http://www.japantoday.com/category/business/view/2008-global-beer-consumption-grows-12

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